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| 2001 marks another banner year for Sennheiser |
| 06.02.2002 Old Lyme, Connecticut |
Even against a backdrop of challenging economic conditions, 2001 was a banner year for Sennheiser Electronic Corporation, with sales growth at 19% over record breaking 2000 revenues. The company introduced market-savvy products; products that kept them on the cutting edge of technology - and several steps ahead of the competition. Their growing stronghold in the pro audio industry is evidenced by an ever-growing list of high-profile artists, venues, and applications encompassing all the brands Sennheiser distributes: Neumann condenser microphones, Innova SON digital consoles, DAS loudspeakers, True Systems preamplifiers and Chevin Research amplifiers. 2001 also marked Sennheiser's commitment to penetrate the consumer marketplace with a growing line of popular wired and wireless headphones.
The Sennheiser SK 5012 wireless bodypack transmitter made a grand appearance in 2001. At about half the size of Sennheiser's previous benchmark transmitter, the SK 50, the SK 5012 is revolutionizing wireless functionality for "size conscious" applications in theater, television, and film. In a cautious break with tradition, Chicago's Lyric Opera and the Los Angeles Opera have begun using Sennheiser wireless technology to tastefully reinforce spoken dialog between arias. The SK 5012 is currently starring in the Broadway productions of the "Rocky Horror Picture Show" and "Sweet Smell of Success".
Among innumerable pop stars to use Sennheiser wireless equipment, Madonna, the long-reigning queen of the genre, stands out. She used Sennheiser wireless systems for her "Drowned World Tour." Relative newcomer Dido holds her Sennheiser SKM 3072 dear as well. When Vanity Fair asked her to name five of her favorite things, they were expecting to hear about an old sweater, a cherished keepsake, or perhaps a fast car. That her Sennheiser SKM 3072 wireless microphone made the list would come as no surprise to anyone who's used one, but the choice certainly caught Vanity Fair off guard!
The new RS 65 wireless headphone system delivers surround sound processing that won't wake the neighbors. The state-of-the-art technology transforms an otherwise ordinary movie or music experience into a dynamic, three-dimensional sonic immersion. The equally successful Sennheiser HDC 451-1 noise canceling headphones made waves (or cancelled them, as the case may be) in the automobile industry. Volkswagen included them for passengers of the 2002 EuroVan Caravelle Business Edition minivan. For audio professionals, Sennheiser introduced the HD 280, HD 280Pro, and HD 281 series of headphones and headsets. They boast a perfect combination of audio specifications, rugged durability, and long-wearing comfort unmatched by any other manufacturer.
Neumann GmbH continued a long tradition of being first with innovation and technical excellence with the introduction of "Solution-D," the world's first digital microphone. This system utilizes a unique analog-to-digital converter that provides a true 130dB dynamic range and nearly noise-free operation. A patent is pending on the process.
Neumann's KMS 105 live vocal microphone gained even wider popularity and exposure in 2001, bringing Neumann's renowned studio sound to the stage. Luminaries such as Peter Gabriel, Dave Matthews, Diana Reeves, Johnny Mathis, Boz Scaggs, Jimmy Buffet, and Tracy Chapman stepped up to the KMS 105's airy, nuanced sound. Tony Bennett gave the whole concept of the KMS 105 a back flip, opting to use it in the studio in order to track with a "live" feel!
Sennheiser's evolution line raised the bar in 2001, setting a new standard for wireless performance at a value price. The Sting-inspired e 865 vocal microphone gained ardent supporters, including Natalie Merchant, Jill Scott, LFO, BBMac, Brad Paisley, and many others. The evolution e 600-series microphones are displacing the uninspired, standard drum microphone complement with such disparate acts as Tim McGraw and Godsmack. The evolution wireless systems continued to beat sales forecasts while artists, houses of worsh
ip, television productions and corporate events discovered the price/performance features built into the entire evolution wireless product line.
In the wake of the 9-11 attacks, Sennheiser was proud to be a part of numerous fundraising shows, including "America: a Tribute to Heroes" and "United We Stand." "Tribute" was set up with a vast array of Sennheiser and Neumann mics, including e 835 condenser microphones, e 604 drum mics, e 609 guitar mics, and e 602 kick drum mics, two Neumann TLM 103 monolith piano mics, a pair of Neumann 184s for high hats and acoustic guitars, and several KMS 105 vocal mics. A personal request from Steve McCale of Clair Bros. produced Sennheiser 300-series in-ear systems for the "United We Stand"
show. The Innova SON digital console, another one of Sennheiser distributed brands, was used extensively during both of these tributes.
Established in 1945 in Wedemark, Germany, Sennheiser is the acknowledged world leader in microphone technology, RF-wireless and infrared sound transmission, headphone transducer technology, and most recently, in the development of active noise-cancellation. Sennheiser Electronic Corporation is the U.S. wholly-owned subsidiary, with headquarters in Old Lyme, Connecticut.
SENNHEISER ELECTRONIC CORPORATION, USA
www.sennheiserusa.com
1 Enterprise Drive, Old Lyme, CT 06371
(860) 434-9190, Fax (860) 434-1759
Contact:
Karl Winkler, Director, Marketing Communications
kwinkler@sennheiserusa.com,
(860) 434-9190
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