Imprint | Contact | Search
 PressHome » Press » Press Archive » 2nd Quarter 2003 
Mystery Park "on air" with Sennheiser´s GuidePort
10.06.2003 Wedemark

The idyllic mountain setting around the Swiss capital Berne now has a new and mysterious attraction: the Mystery Park entices visitors to discover some of the unsolved mysteries of mankind. And they are supported by the very latest in high-tech audio: GuidePort, Sennheiser's innovative information system, provides a completely new type of visitor guidance. 

It was opened on May 24, 2003: Europe's first theme park devoted to the unsolved mysteries of mankind. "I want the visitors to learn how to be amazed," said the popular author and Mystery Park inventor Erich von Däniken. Near the Swiss holiday resort of Interlaken, mysterious phenomena from all over the world are on show in a three-dimensional, lifelike and interactive presentation in seven pavilions. Whether it is Stonehenge or the Great Pyramids of Giza – the visitor information system GuidePort is always on hand to help the visitors. Equipped with a small receiver and clip-on headphones, the visitors can move around freely and immerse themselves in the world of mystery. 

"GuidePort is a revolutionary system in the field of exhibition technology – the most modern system on the market," says Rolf Meyer, President Marketing and Sales at Sennheiser electronic GmbH & Co. KG. "Since our first project in 2001, GuidePort has had incredible success around the world: whether in Germany, the USA, Switzerland or Mexico, exhibitors turn to the digital, RF-based GuidePort system whenever they want the very best in multimedia presentations." 

In the Mystery Park, GuidePort allows the visitors to walk around as if they were taking part in a documentary movie. The system provides each individual visitor with the right information according to where they are. The information is stored in so-called cell transmitters. When a visitor approaches such a cell, his or her receiver downloads all the information for that area. Inconspicuous "identifiers" on the exhibits then trigger the corresponding information as required. Special data reduction even allows live presentations to be included without problems. What is more, GuidePort can be used to provide information in different languages or on different levels, e.g. for children and adults. 

Audio buffs will be interested to know that, unlike wireless LAN-based systems, GuidePort does not have to reduce the transmission rate when a large number of visitors are present. The maximum number of visitors is limited only by the number of receivers available. GuidePort reacts with absolute reliability: after a power failure, it automatically goes back 'on air'. 

GuidePort also offers the possibility to gain information about the visitors' needs. "The GuidePort software enables exhibitors to measure visitor flows and therefore to reconstruct the visitors' behavior, thus allowing them to further optimize their exhibition," explains Rolf Meyer.

As one of the world's leading manufacturers of microphones, headphones and wireless transmission systems, the Sennheiser Group with its headquarters in Wedemark near Hanover, Germany, had total sales of over €227 million in 2001. The export share is 82%. Sennheiser has a total workforce of approx. 1,500 employees, of whom 800 are employed in Germany. Sennheiser is active worldwide and, in addition to other partnerships, has its own sales subsidiaries in France, the UK, Belgium, the Netherlands, China, Singapore, Canada, Mexico and the USA.

For further information about Sennheiser please visit us on the Internet at http://www.sennheiser.com/ or contact:

Sennheiser electronic GmbH & Co. KG

Press and PR • Edelgard Marquardt   
Am Labor 1 • 30900 Wedemark • Germany  
Tel.: +49 (5130) 600-329    
Fax: +49 (5130) 600-295    
E-mail: marquare@sennheiser.com 

fischerAppelt Kommunikation

Clemens Thoma • Waterloohain 5
22769 Hamburg • Germany
Tel.: +49 (040) 899 699 – 961
Fax: +49 (040) 899 699 - 910
E-mail: ct@fischerappelt.de