International and regional celebrities took the stage each night with Sennheiser and Neumann microphones at the recent inaugural Live & Loud Kuala Lumpur 2007. Held from 23 November to 2 December, Live & Loud KL ’07 is said to be the largest and longest festival in Southeast Asia, with an estimated attendance of 65,000. The 10-day music and concert extravaganza drew the likes of Whitney Houston, Dionne Warwick, Shaggy, Rick Price, James Morrison, Zhang Zhen Yue and Zhang Hui Mei (A-Mei) through nightly performances showcasing different genres and themes. The event was supported by the Malaysia Tourism Board and is expected to be an annual affair.

Live & Loud Kuala Lumpur 2007 is South East Asia’s largest and
longest music festival: the 10-day event drew 65,000 music fans

Vince Tan, Sennheiser's relations manager for the Asia-Pacific region, noted: “We were excited and honoured to be part of Live & Loud KL ’07 — few events in Asia can boast of top-notch international and regional artistes as this.”

“The high artiste participation, the different music themes suchas jazz, R&B and Best of 80s coupled with a variety of venues demanded equipment that was not only versatile but reliable,” he added.

As the sole microphone sponsor, Sennheiser pledged quality equipment, including the SKM 5200 wireless handheld transmitter, Neumann KK 105 S capsule and the EM 3532 receiver. The equipment, which has been endorsed by renowned artistes worldwide, was used at five venues including the Bukit Kiara with a capacity of up to 45,000. Its stage took 10 days to set up. Some 200 technical crew were deployed during Live & Loud KL 07 — a further hint of the scale of the event.

One of the five venues: the Bukit Kiara from the FOH console

Zulkifli Mohamed, Associate Technical Manager of Live & Loud Kuala Lumpur 2007

The MD 5235 capsule for the SKM 5200 got a vote of confidence from Zulkifli Mohamed, Associate Technical Manager of Live & Loud Kuala Lumpur 2007. “It provides sufficient body on artiste vocals, lending great presence to the overall sound of the events,” he said, adding that the 900 series wired microphones for electric and acoustic instruments — the Sennheiser evolution e 901, e 902 and e 908 — also impressed him.

Kamal Masuni (photo), Associate Production Manager of Live & Loud Kuala Lumpur 2007, concluded: “Sennheiser’s involvement was a big boost to the KL series of gigs. Logistically the event was extremely challenging, but I knew right from the start we could depend on the Sennheiser transmitters and receivers to cater to different concert locations and artiste preferences.”

Kamal Masuni, Associate Production Manager of Live & Loud Kuala Lumpur 2007

The Sennheiser Group is one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems. A family firm established in 1945 and based in Wedemark near Hanover, Germany, the company recorded sales of over 356 million euros in 2006, 82% of which was generated abroad. Sennheiser employs over 1,800 people worldwide, around 55% of whom are in Germany. Sennheiser has manufacturing plants in Germany, Ireland and the USA and is represented worldwide by subsidiaries in France, Great Britain, Belgium, the Netherlands, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Canada, Mexico and the USA, as well as through long-term trading partners in other countries. Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones), K + H Vertriebs- und Entwicklungsgesellschaft mbH (Klein + Hummel studio monitors, installed sound) and the joint venture Sennheiser Communications A/S (headsets for PCs, offices and call centres).

Download Press Release:
KL_Live_and_Loud.zip (2,72 MB)

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Sennheiser electronic GmbH & Co. KG
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