Sennheiser joined forces with CUPRA, the unconventional and emotionally driven challenger brand in the automotive world, in 2022 to deliver an outstanding immersive sound experience for CUPRA's first all-electric SUV coupe, the CUPRA Tavascan.
The partnership between Sennheiser and CUPRA is a perfect match, with both brands sharing a passion for offering technical solutions that are unique in their execution and sophisticated in their design. And this is just the start: this collaboration redefines the in-car audio experience and pushes the boundaries of what is possible in the automotive space.
In particular, the CUPRA Tavascan is equipped with a high-fidelity 12-speaker audio system, with Sennheiser bringing expertise and experience into the automotive space with our Concerto software with AMBEO technology.
We have taken a unique approach to sound quality with the Sennheiser sound system available in all seven CUPRA models, going beyond simply adding more loudspeakers. Instead, the exceptional immersive sound experience is achieved through our sophisticated proprietary software, meticulously tuned by Sennheiser’s expert sound engineers.
To achieve this level of audio quality, our Concerto algorithm distils the fundamental components of any piece of music, including different instruments and room information, and redistributes them throughout the car. This results in a sound experience that is unlike anything ever heard in a CUPRA before.
The customisation options are equally impressive. CUPRA head units allow users to customise the level of immersion and fine-tune the sound to their individual preferences.
